Distribution
-In a------ marketing system, two or more companies at a channel level join together to increase coverage.

Question

Quizplus · Accepted Answer

In a horizontal marketing system, two or more companies at a channel level join together to increase coverage. An example of this would be H&R locating branches in heavy traffic shopping centers. Another example is the presence of bank branches in grocery stores. The co-presence of the companies at the same channel offers an increased coverage for both.

Distribution -In A------ Marketing System, Two or More Companies at a a Channel