Ethics
-The impact of high corporate-marketing spending on smaller companies can be seen in the reduction of competition through

Question

Quizplus · Accepted Answer

The impact of high corporate-marketing spending on smaller companies can be seen in the reduction of competition through barriers to entry. Large corporations and companies that dominate a certain market often outspend their smaller-sized competition by a wide margin. High marketing spending leads to higher brand equity and market domination. This domination is considered a barrier to entry because it leads to difficulties for companies that cannot match the marketing spending of large corporations.

Ethics -The Impact of High Corporate-Marketing Spending on Smaller Companies Can