International
-Despite China's emergence as an economic power in the world, the Chinese culture of------ views individuals as belonging to a strong, cohesive group.

Question

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Despite China's emergence as an economic power in the world, the Chinese culture of collectivism views individuals as belonging to a strong, cohesive group. Collectivism is a cultural orientation that values the group's interests over an individual's interests. In cultures with a collectivist orientation, employees, for example, would be encouraged to share credit in the event of a successful outcome. Understanding this cultural orientation is important in developing an international marketing strategy, as it influences how a message is framed in a society that values the group.

International -Despite China's Emergence as an Economic Power in the World