Non profits
-Special K is a brand of the Kellogg Company's breakfast cereals. The brand is primarily marketed as a healthy alternative in weight management in what is termed------ .

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Special K is a brand of the Kellogg Company's breakfast cereals. The brand is primarily marketed as a healthy alternative in weight management in what is termed benefit positioning. Benefit positioning is a positioning strategy that highlights the unique benefits that the product offers its consumers. In this case, the diet and weight management benefit is emphasized and is the primary marketing position, while others, such as taste and price, take a secondary role.

Non Profits -Special K Is a Brand of the Kellogg Company's Breakfast