Strategy
------- marketing plan accommodates different markets locally and globally, matching the strategies to the individual countries while maintaining the organization's overall objectives.

Question

Quizplus · Accepted Answer

A standardized marketing plan accommodates different markets locally and globally, matching the strategies to the individual countries while maintaining the organization's overall objectives. Standardization involves the clear definition of goals and objectives and making certain that they can be reached. However, despite these goals and objectives being standardized, marketing activities based on unique marketing mixes can be developed to reach them. Two different markets, for example, can take different approaches to reach the goal of brand equity.

Strategy ------- Marketing Plan Accommodates Different Markets Locally and Globally, Matching