Strategy
-Marketing strategies must take cultural variation into account, especially in business-to-business dealings. While receiving a small gift is accepted in Japan, doing so in Germany may be construed as------ .

Question

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Marketing strategies must take cultural variation into account, especially in business-to-business dealings. While receiving a small gift is accepted in Japan, doing so in Germany may be construed as bribery. Marketers must understand how the overall culture in a country views business interactions and the exchange of gifts. In many countries, business people are severely discouraged from accepting personal gifts. In Japan or China, however, giving a gift in the first meeting is considered a sign of graciousness and a reflection of a business person's willingness to engage in business.

Strategy -Marketing Strategies Must Take Cultural Variation into Account, Especially in in Business-To-Business