Strategy
-GrowIt collaborated with Nestle to develop a new line of healthy fruit and vegetable juices called "Healthy Drinks." Healthy Drinks is thus considered a

Question

Quizplus · Accepted Answer

GrowIt collaborated with Nestle to develop a new line of healthy fruit and vegetable juices called "Healthy Drinks." Healthy Drinks is thus considered a co-brand. Co-branding is a marketing arrangement linking two brands with one product or service. In this type of arrangement, GrowIt and Nestle develop and co-brand the line of drinks to increase the amount that customers are willing to pay. It also reduces the likelihood that the brand will be copied by private label companies.

Strategy -GrowIt Collaborated with Nestle to Develop a New Line of of Healthy