Strategy
-McDonald's new falafel sandwich offering is an addition to the company's well-known products, such as the Big Mac and Filet-o-Fish, in what is called a------ .

Question

Quizplus · Accepted Answer

McDonald's new falafel sandwich offerings is an addition to the company's well-known products, such as the Big Mac and McFillet, in what is called a product line extension. When a company adds new products to an existing line, it is termed a product line extension. The goal of such an extension is to use a company's brand popularity to introduce a new product. This also helps the company introduce greater variety in their offerings and compete more broadly in the market.

Strategy -McDonald's New Falafel Sandwich Offering Is an Addition to the the Company's