Giving consideration to providing services on days and at times when members of your target populations are available, such as weekends and evenings, is an example of which of the following marketing concepts as described in Chapter 16?

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The concept described is "Place," which in marketing terms refers to making your product or service available to your target audience when and where they need it. Offering services on weekends and evenings ensures accessibility for those who may not be available during traditional business hours, aligning with the "Place" aspect of the marketing mix.

Giving Consideration to Providing Services on Days and at Times