Forty-two years ago, Dr. Clyde Sorrel opened his medical practice in the town of Clinton, Oklahoma. He was retiring and wanted to sell his practice. Despite having a population just under 10,000, Clinton's diversity index was second only to Oklahoma City, the state capital. Dr. Sorrel ultimately decided to sell the practice to Dr. Janet Livens. Although Dr. Livens was not a "local," she seemed the most interested in the people of Clinton and clearly appreciated the diverse population of the small town. Understanding that news travels fast in small communities, Dr. Sorrel suggested they contact the local newspaper and set up an interview to introduce Dr. Livens to the community. In order to support and reassure and help to develop trust with the people of Clinton, what should Dr. Livens first consider before creating a communication plan?
A) Order an updated demographic study to prepare for the various cultures represented in Clinton.
B) Offer to speak at a Clinton Chamber of Commerce meeting to get a feel for the town.
C) Seek to understand how information is clustered and how people network.
D) Plan an open house inviting citizens through Twitter, e-vites, and a Facebook event.
Correct Answer:
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