The following is an example of an anxiety ad: "You knock off your reps in record time, score the winning point, and get swarmed by a scrum of hotties who all coo, 'Oh your shirt is so sweaty, I love it!' Not! (We all know hotties hate sweat.) Keep the soft fabric feel you love, ditch the sideline-inducing soak." (Ad for Warrior Performance Cotton clothes)

Question

Quizplus · Accepted Answer

This ad uses anxiety by suggesting that sweat is undesirable and that wearing their product can prevent the embarrassment of being sweaty, thus appealing to the consumer's fear of social rejection.

The Following Is an Example of an Anxiety Ad: "You