Paxton Haberdashery sells various hats to its customers. The owner knows that while top hats are not the top seller, they do generate the most revenue. As a result, Paxton Haberdashery tends to market top hats more than any other type of hat in its store. Which part of the marketing concept does this best demonstrate?

Question

Quizplus · Accepted Answer

The focus on marketing top hats more than any other type of hat because they generate the most revenue, despite not being the top seller, demonstrates an emphasis on profitability rather than just the volume of sales. This aligns with choice C, emphasizing profitability, not sales.

Paxton Haberdashery Sells Various Hats to Its Customers