Proteus Sportz is popular for its athletic shoes. It has shoes for soccer, basketball, golf, running, and football. Proteus also carries athletic apparel like caps, shirts, jerseys, shorts, and socks. The shoes and apparel can be best described as examples of product ________, which make up the Proteus product ________.

Question

Quizplus · Accepted Answer

Product lines refer to a group of related products under a single brand offered by the company, such as athletic shoes and apparel in this case. The product mix encompasses all the product lines and individual products that a company offers, representing the variety of products Proteus Sportz sells.

Proteus Sportz Is Popular for Its Athletic Shoes