Provident Trucking knows that farmers prefer paint-on bedliners over plastic bedliners, and it markets the paint-on bedliners to this group. This best demonstrates the concept of ________ marketing.

Question

Quizplus · Accepted Answer

Niche marketing is the strategy of targeting a specific market segment with specific needs or preferences, in this case, farmers who prefer paint-on bedliners. Provident Trucking is focusing on a particular group within the market, which is a hallmark of niche marketing.

Provident Trucking Knows That Farmers Prefer Paint-On Bedliners Over Plastic