If you want to open a Burger King in another country, you must pay a fee to Burger King plus a share of the profit, and Burger King will provide its materials and services to you in return. This is an example of which means of entering a foreign market?

Question

Quizplus · Accepted Answer

Franchising is the correct answer because it involves paying a fee and a share of the profits to the franchisor (in this case, Burger King) in exchange for the right to use the franchisor's brand, materials, and services to operate a business in a foreign market.

If You Want to Open a Burger King in Another