Julius works for Transcendent Home Supply in the United States. He is currently leading a project at its production facility in Nigeria. After meeting an important deadline, he smiles at his Nigerian colleagues and gives them a thumbs-up gesture. The other employees frown and look uncomfortable. Julius is confused, so he does some research later in the day. He learns that the thumbs-up is considered offensive in Nigeria. In what area did Julius most likely demonstrate a cultural misunderstanding?

Question

Quizplus · Accepted Answer

Julius demonstrated a cultural misunderstanding in nonverbal communication, as the thumbs-up gesture, which is generally positive in the United States, is considered offensive in Nigeria.

Julius Works for Transcendent Home Supply in the United States