Misha is the top sales rep for her company. She takes great pains to determine her customers' needs and to explain her products to them in the hope that they will buy her products. Which task of personal selling does Misha demonstrate?

Question

Quizplus · Accepted Answer

Misha demonstrates creative selling, which involves understanding customer needs and effectively communicating how a product can meet those needs, often requiring a tailored, persuasive approach. This is distinct from simply taking orders or processing them, providing support, or managing public relations.

Misha Is the Top Sales Rep for Her Company