Planetary Plants sells plant seed and fertilizer to consumers. Sales for the company's fertilizer solutions have tapered off in the past year as competitors have entered the market. The marketing team at Planetary creates a marketing campaign designed to push their name and products back to the front of consumers' minds. Planetary's campaign can be best described as trying to achieve which of the following goals of promotion?

Question

Quizplus · Accepted Answer

The goal of Planetary's marketing campaign is to remind consumers about their brand and products, aiming to bring their name and offerings back to the forefront of consumers' minds, especially after a decline in sales due to increased competition.

Planetary Plants Sells Plant Seed and Fertilizer to Consumers