Reflex Parts has prepared a direct marketing campaign but has a limited budget. It can send the mailer to the entire city twice or it can focus on one segment of the city and send it four times. The decision Reflex is trying to make can be best described as

Question

Quizplus · Accepted Answer

Frequency refers to the number of times an advertisement is presented to the same audience. In this scenario, Reflex Parts is deciding between sending their mailer to the entire city twice (lower frequency) or focusing on one segment and sending it four times (higher frequency).

Reflex Parts Has Prepared a Direct Marketing Campaign but Has