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Verizon, Sprint, T-Mobile, and AT&T Often Run Ads That Favorably

Question 54

Multiple Choice

Verizon, Sprint, T-Mobile, and AT&T often run ads that favorably highlight the speed of their service, their reliability, and their prices in relation to one another. Which of the following best describes this approach to advertising?


A) reminder advertising
B) persuasive advertising
C) competitive advertising
D) direct-action advertising
E) fear-appeal advertising

Correct Answer:

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