Traveler Recreational Vehicles recently began an advertising campaign that include a retired sports superstar who touted the joy of traveling cross country in one of Traveler's RVs. Which of the following best describes this approach to advertising?

Question

Quizplus · Accepted Answer

This approach is persuasive because it uses a celebrity endorsement to influence potential customers' perceptions and convince them to consider traveling cross-country in one of Traveler's RVs.

Traveler Recreational Vehicles Recently Began an Advertising Campaign That Include