Ephraim is watching a YouTube video about how to restore antique furniture. The creator of the video recommends a brand of milk paint and includes a link in the details. Ephraim goes to the website and starts browsing. He notices the website has a blog that talks about all the different ways to use milk paint. One post recommends using a special type of brush that will allow the paint to spread evenly on the surface. The word "brush" is hyperlinked. Ephraim interacts with it and he's taken to a retail site associated with the milk paint brand. This scenario depicts the use of a ________ as a metric for measuring social media marketing success.

Question

Quizplus · Accepted Answer

The scenario describes the tracking of a user's journey through hyperlinks, which is referred to as a "click path". This metric helps in understanding how users navigate through a website or from one digital asset to another, indicating the effectiveness of links and content in guiding user behavior.

Ephraim Is Watching a YouTube Video About How to Restore