Jeb Is Browsing Through His Facebook Page When He Encounters

Jeb is browsing through his Facebook page when he encounters a sponsored ad for a brand of running shoes he has not heard of before. Since he's actually looking to replace his old pair, he clicks on the ad. As soon as he sees the advertised prices, which are way beyond his budget, he jumps out of the retailer's website. This scenario depicts the use of a ________ as a metric for measuring social media marketing success.

A) bounce rate
B) dashboard
C) sentiment analysis
D) click path
E) conversion rate