The Xero Company is preparing an advertising campaign for next year's product line. The owner suggests newspaper, radio, direct mail, and Internet as potential media types for the campaign. Provide the owner with advantages and disadvantages of each of the suggested media types.

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The Answer of The Xero Company is preparing an advertising campaign for next year's product line. The owner suggests newspaper, radio, direct mail, and Internet as potential media types for the campaign. Provide the owner with advantages and disadvantages of each of the suggested media types.

The Xero Company Is Preparing an Advertising Campaign for Next