A company's new product was favorably reviewed in an influencer's blog post. Because the company did not generate this post-it happened organically-it is a type of earned media.

Question

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Earned media refers to publicity gained through promotional efforts other than paid advertising, such as customer reviews, social media mentions, or, in this case, an influencer's blog post about a product that was not solicited or paid for by the company.

A Company's New Product Was Favorably Reviewed in an Influencer's