Bao was worried when his product's sales began to fall off, so he instructed his creative team to try to improve on its features and hopefully extend the product's life. This likely occurred during the ________ stage of the product life cycle.
A) introduction
B) decline
C) maturity
D) growth
E) maintenance

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, sales growth slows or levels off, and companies often try to differentiate their products or improve features to extend the product's life and maintain market share.

Bao Was Worried When His Product's Sales Began to Fall