Alcides is considering the purchase of a new pickup truck. He is leaning toward buying a Ford as he appreciates Ford's warranty and service package. Ford's advertising also resonates with Alcides and he trusts the Ford name. All these features are best described as part of Ford's
A) product cycle.
B) value package.
C) B2B service.
D) brand mark.
E) consumer market.

Question

Quizplus · Accepted Answer

The features Alcides appreciates, such as the warranty, service package, advertising, and brand trust, collectively contribute to Ford's value package. This encompasses all the elements that add value to the customer's purchase and experience.

Alcides Is Considering the Purchase of a New Pickup Truck