Nishat does not drive, but is very familiar with Ford, Chevrolet, and General Motors thanks to different advertisements she has seen for each company. This example best represents which degree of brand loyalty?
A) dynamic
B) awareness
C) individual
D) insistence
E) preference

Question

Quizplus · Accepted Answer

Awareness is the correct answer because Nishat's familiarity with Ford, Chevrolet, and General Motors through advertisements indicates she is aware of these brands, but it does not necessarily imply a deeper level of loyalty or preference.

Nishat Does Not Drive, but Is Very Familiar with Ford