Plateau Outerwear manufactures coats, hats, and gloves for its customers. Plateau has conducted research and knows that a large portion of its sales can be attributed to the positive feelings customers have towards the company's stance on environmentally friendly production processes. This example best describes the concept of brand

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product or service based on consumers' perceptions, experiences, and associations with the brand. In this case, customers' positive feelings towards Plateau Outerwear's environmentally friendly production processes contribute to the brand's equity, making it more valuable and desirable.

Plateau Outerwear Manufactures Coats, Hats, and Gloves for Its Customers