Jamillah Runs an Automobile Repair Shop

Jamillah runs an automobile repair shop. She thoroughly researches her competitors to analyze their price for oil changes and other simple repairs. She then charges 1 percent less than they do, even when it means lower profits. Jamillah is most likely using a ________ pricing strategy.

A) break-even based
B) target costing
C) competitive-based
D) psychological costing
E) demand-based