Home and Barn is a large retailer specializing in products for the home and for farms. It typically prices its merchandise at a price that is slightly lower than its competition, but rarely offers special sales or discounts. Home and Barn is most likely using which alternative pricing strategy?
A) discounting
B) demand-based
C) penetration pricing
D) everyday low pricing
E) low-high pricing

Question

Quizplus · Accepted Answer

Everyday low pricing is a strategy where a retailer offers products at a low price without having frequent sales or discounts, which aligns with Home and Barn's approach of pricing merchandise slightly lower than competitors without offering special sales or discounts.

Home and Barn Is a Large Retailer Specializing in Products