Marsha, a 30-year-old woman, is shopping online for clothes and adds a blouse to her cart. Based on this information, identify an example of a promotional message that uses item to item collaborative filtering.

Question

Quizplus · Accepted Answer

Item to item collaborative filtering suggests products based on the similarity between items rather than user profiles. Choice B directly relates the purchase of a shirt (similar to a blouse) to buying another item, a scarf, showing an example of item to item collaborative filtering.

Marsha, a 30-Year-Old Woman, Is Shopping Online for Clothes and Adds