Krysta, a 19-year-old university student, is shopping online and adds a geography textbook to her cart. Using this information, identify an example of a promotional message that employs user to item collaborative filtering.

Question

Quizplus · Accepted Answer

User to item collaborative filtering recommends items based on what similar users have liked or purchased. Since Krysta is buying a geography textbook, recommending an atlas (another geography-related item) aligns with this approach, as it suggests items based on the preferences of similar users (in this case, students interested in geography).

Krysta, a 19-Year-Old University Student, Is Shopping Online and Adds