Summarize practitioner Kaitlin Marvin's views about the use of market segmentation and cluster analysis to improve sales.

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The Answer is Practitioner Kaitlin Marvin believes that market segmentation and cluster analysis are valuable tools for improving sales. She emphasizes the importance of understanding the specific needs and characteristics of different consumer segments in order to tailor marketing strategies and product offerings. By using cluster analysis to identify groups of consumers with similar buying behaviors and preferences, companies can effectively target their marketing efforts and increase sales. Marvin also highlights the potential for using market segmentation to develop personalized marketing campaigns that resonate with different consumer segments, ultimately leading to higher conversion rates and customer satisfaction.Overall, she sees market segmentation and cluster analysis as critical components for driving sales growth and creating meaningful connections with customers.

Summarize Practitioner Kaitlin Marvin's Views About the Use of Market