In cluster analysis, a market is segmented using ________.
A) outlier values
B) shared traits
C) dissimilar characteristics
D) distance from company headquarters

Name: In cluster analysis, a market is segmented using ________. A) outlier values B) shared traits C) dissimilar characteristics D) distance from company headquarters
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Cluster analysis segments a market based on shared traits, grouping customers with similar characteristics or behaviors to target marketing efforts more effectively.

In Cluster Analysis, a Market Is Segmented Using ________