Shield, a Fitness Products Company, Has a Health-Tracking Mobile Application

Shield, a fitness products company, has a health-tracking mobile application called GoFit. The app collects health-related data from sources such as wearable devices and manually entered user data. The data includes sleeping patterns, workouts, nutrition, and related information. Shield can best use this information in a neural network to

A) entice customers to visit a brick-and-mortar store.
B) predict lead scoring.
C) develop customized digital content, such as exercise and diet recommendations for its app users.
D) classify new customers by their potential profitability when planning direct marketing strategies.