Which of the following is an example of a correlation between two or more numerical data variables?
A) the percent of revenue generated from one business unit contributing to a company's overall revenue
B) the impact of consumer perceptions of brand quality on re-purchase intentions
C) the position of salespeople based upon performance within the company
D) the percent of a certain product compared with all other products sold in a geographic region

Question

Quizplus · Accepted Answer

Correlation between two or more numerical data variables involves a relationship where changes in one variable are associated with changes in another. The impact of consumer perceptions of brand quality on re-purchase intentions is an example of this, as it suggests a relationship where variations in perceptions (measured numerically, e.g., through survey scores) could influence changes in re-purchase intentions (also measurable numerically, e.g., through purchase frequency).

Which of the Following Is an Example of a Correlation