Which of the following questions would be asked during multivariate testing on a website?
A) Do two digital touchpoints in combination produce a stronger influence on the customer journey?
B) Which specific paid digital touchpoints has a customer traveled through to reach a webpage?
C) Which combination of text, images, and colors in a webpage leads to the highest conversion?
D) Which owned digital touchpoint has the strongest influence on a customer?

Question

Quizplus · Accepted Answer

Multivariate testing involves testing multiple variables (such as text, images, and colors) simultaneously to determine which combination leads to the best outcome, such as the highest conversion rate on a webpage.

Which of the Following Questions Would Be Asked During Multivariate