According to practitioner Marc Smith, paid social media influencers are more valuable than organic social media influencers.

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Marc Smith suggests that organic social media influencers, who naturally engage with their audience and share content because they genuinely like a product or service, can be more valuable than paid influencers. This is because their recommendations come across as more authentic and trustworthy to their audience.

According to Practitioner Marc Smith, Paid Social Media Influencers Are