Individuals on social media, who initiate or actively engage others in conversation and are often well-connected to others in the network, are referred to as ________.

Question

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Influencers are individuals on social media who have the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. They often initiate or actively engage others in conversation and are well-connected within the network.

Individuals on Social Media, Who Initiate or Actively Engage Others