When using a sponsorship approach to support a program, before approaching potential sponsors, which of the following should be clearly identified?
A) Sponsorship levels
B) Organizational logo
C) Program outcomes
D) Company vision

Question

Quizplus · Accepted Answer

When seeking sponsorships, it is important to clearly designate what sponsor monies will cover and how they will benefit the program. Benefits to sponsors should be considered. For example, if a sponsor provides a certain amount of funds, then the sponsor may receive free advertising on the program's website or other organizational materials. Sponsorships may be a useful source for funding a program or program event. Investigating and identifying sponsorship levels before approaching a sponsor is important. Sponsorship levels include the benefits to the sponsor for a specific donated amount. Awareness of the corporation's mission and the types of organizations sponsored in the past can help ensure an appropriate match between a sponsorship and a program.

When Using a Sponsorship Approach to Support a Program, Before