IoT can provide more accurate information about specific customers buying decisions. For example, IoT can identify customer expectations and direct customers to specific brands. In relationship to how IoT can drive marketing opportunities this is referred to as:
A) disruptive data collection.
B) real-time personalization.
C) environmental attribution.
D) complete conversation path.

Question

Quizplus · Accepted Answer

IoT devices collect data in real-time and use it to personalize the customer experience by understanding their preferences and behaviors, leading to more targeted and effective marketing strategies.

IoT Can Provide More Accurate Information About Specific Customers Buying