The two-step flow of information proceeds from
A) the media to busy individuals who then lead others.
B) individual groups to both media and opinion leaders.
C) opinion leaders to groups to media.
D) media to opinion leaders to individual decision makers.
E) back and forth between opinion leaders and media.

Question

Quizplus · Accepted Answer

The two-step flow of information theory suggests that information from the media first reaches "opinion leaders" who interpret it based on their own values and beliefs. These leaders then pass on their interpretations and influence to "individual decision makers" or the wider public, making D the correct choice.

The Two-Step Flow of Information Proceeds from