Electronic brainstorming, especially with 8- to 10-member groups, often generates more and better ideas than traditional brainstorming.

Question

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Electronic brainstorming reduces production blocking and evaluation apprehension, allowing more simultaneous contributions and a wider range of ideas, which often results in more and better ideas compared to traditional face-to-face brainstorming.

Electronic Brainstorming, Especially with 8- to 10-Member Groups, Often Generates