Structuration is the idea that group communication creates, maintains, and recreates a group's norms.

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Structuration theory, proposed by Anthony Giddens, suggests that the actions of individuals within a group both create and are constrained by the group's structures, including its norms and communication patterns. This process involves the continuous creation, maintenance, and recreation of norms through group communication.

Structuration Is the Idea That Group Communication Creates, Maintains, and Recreates