Liam goes to a music store. Not knowing which DVDs to buy, he ends up buying DVDs of movies, trailers he has often seen on television. Which of the following indicates the judgment Liam uses when buying the DVDs?

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Quizplus · Accepted Answer

Liam uses the availability heuristic, which is a mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision. Since he buys DVDs of movies whose trailers he has often seen on television, he is influenced by the ease with which those specific movies come to mind, which is a classic example of the availability heuristic at work.

Liam Goes to a Music Store