Susan was asked to participate in a self-report questionnaire on prejudice. In order to look good and avoid coming across as a person who is prejudiced against African Americans, she gave neutral answers on the questionnaire. This phenomenon is called ________.

Question

Quizplus · Accepted Answer

Social desirability bias occurs when respondents answer questions in a manner that will be viewed favorably by others, often leading to overreporting of "good" behavior or underreporting of "bad" behavior to appear more socially acceptable. This is what Susan is doing by giving neutral answers to avoid seeming prejudiced.

Susan Was Asked to Participate in a Self-Report Questionnaire on Prejudice