________ occurs when people conform to the behavior of others because they view them as a source of knowledge about what they are supposed to do.

Question

Quizplus · Accepted Answer

Informational social influence occurs when individuals conform to the behavior or attitudes of a group because they view the group as a source of accurate information and believe that the group's behavior is an appropriate guide to what they should do. This often happens in situations where the correct action or belief is not clear, and people look to others for cues on how to behave.

________ Occurs When People Conform to the Behavior of Others