The decision maker may enforce the continuous value for decision variables in order to calculate the percentage of customers to be reached in a given RFM group.

Question

Quizplus · Accepted Answer

Enforcing continuous values for decision variables allows for more precise calculations and optimizations, such as determining the exact percentage of customers to be reached within a specific RFM (Recency, Frequency, Monetary) group, facilitating more nuanced and effective marketing strategies.

The Decision Maker May Enforce the Continuous Value for Decision