Which of the following serves as a definition for decision variables for recency and frequency?
A) 1 if customers in a given recency and frequency should not be reached; 0 otherwise
B) 1 if customers in a given recency and frequency should be reached; 0 otherwise
C) 1 if customers in a given recency or frequency should not be reached; 0 otherwise
D) 1 if customers in a given recency or frequency should be reached; 0 otherwise

Question

Quizplus · Accepted Answer

Decision variables for recency and frequency are used to determine whether customers within specific recency and frequency categories should be targeted. A value of 1 indicates targeting is recommended, while 0 indicates it is not.

Which of the Following Serves as a Definition for Decision